The fashion rental service took its overall funding to roughly $190m with a Fidelity-led round that included existing backer Advance Publications.

US-based fashion rental service Rent the Runway raised $60m on Tuesday in a series E round featuring media company Advance Publications.

Financial services group Fidelity Management and Research Company led the round, while existing investors Technology Crossover Ventures, Bain Capital Ventures and Highland Capital Partners also participated.

Rent the Runway operates an online platform that allows users to borrow designer clothing and accessories for a fee, either through subscription or a pay-as-you-go ‘a la carte’ service, which has 6 million…