Salesforce Ventures returned for the web marketing startup's series A round, which was led by new investor Norwest Venture Partners.

US-based web analytics technology provider Qualified secured $12m on Tuesday in a series A round that included Salesforce Ventures, the corporate venturing subsidiary of enterprise software producer Salesforce.

Norwest Venture Partners (NVP) led the round, which also featured fellow venture capital firm Redpoint Ventures. The startup had raised $5m in seed capital in June 2019, and Salesforce Ventures and Redpoint Ventures participated as existing investors according to TechCrunch.

Qualified is the creator of a software tool that provides detailed data…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.