Insurer Massachusetts Mutual Life’s Southeast Asia-focused unit, MMV SEA, has led the customer engagement platform’s latest round with $3m.

MassMutual Ventures Southeast Asia (MMV SEA), a corporate venturing vehicle for insurance firm Massachusetts Mutual Life, has led a $6m series A round for Singapore-based customer relationship management platform Privyr, DealStreetAsia reported on Friday.

MMV SEA put up $3m according to filings from Singapore’s Accounting and Corporate Regulatory Authority seen by DealStreetAsia’s Data Vantage platform. Prior funding details were unavailable but Entrepreneur First had included the company in a 2018 Singapore cohort.

Founded in 2018, Privyr has…

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Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.