The footfall analytics software developer scored a $1bn valuation through a series C round featuring Majestic Realty, the latest real estate operator to invest in the property data sector.
Commercial property developer Majestic Realty took part in a $100m series C round for US-based footfall data software provider Placer.ai today, the newest investment by a property developer in the building analytics space.
Technology entrepreneur Josh Buckley led the round, which included media holding company WndrCo, MMC Technology Ventures, Fifth Wall Ventures, Array Ventures and private investors including Lachy Groom, JM Schapiro, Daniel Klein, Eliot Bencuya and Jeff Karsh.
Placer’s software uses big data to enable customers to get specific insights into footfall in commercial properties, helping them better understand customer interaction. The product is used by commercial real estate operators like Majestic as well as in retail and hospitality.
The round valued Placer at $1bn and hiked its overall funding to at least $166m. The capital has been earmarked for research and development activities.
The company’s technology fits into a wider space concentrating on building analytics, as advances in…
