Shamrock Capital led a round that boosted the overall amount raised by the Baidu-backed sports media production platform developer to $40m.
Pixellot, a US-based sports media production technology provider that counts internet group Baidu as an investor, secured $30m on Monday in a round led by investment firm Shamrock Capital.
Shamrock was joined by undisclosed existing investors, and Pixellot said the round increased its funding to more than $40m since it was founded in Israel in 2013. Cooley was legal adviser for Shamrock on the round.
Pixellot has developed an automated system that can track events in a sporting contest by…