SoftBank Vision Fund 2 led a series C round for the progmmatic advertising software developer that increased its total funding to $105m.

Permutive, a US-based provider of secure programmatic advertising technology, raised $75m on Monday in a series C round led by telecommunications and internet group SoftBank’s Vision Fund 2.

The round also featured EQT Ventures, the venture capital arm of investment firm EQT Partners, as well as VC firm Octopus Ventures and investment firm Ace & Company.

Founded in 2013, Permutive is the creator of a software platform which enables users to organise personalised advertising using consented first-party data without infringing…

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Robert Lavine

Robert Lavine is special features editor for Global Venturing.
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