After three years as a venture investor at financial services firm HSBC's investment arm, Alex Saunders is launching a content marketing startup.
Alex Saunders has left financial services firm HSBC’s corporate venture capital unit to launch a marketing technology startup called Flywheel.
HSBC Ventures hired Saunders as a venture investor in 2022. His deals there included quantum computing software developer Classiq, digital market infrastructure provider Marketnode and Contextual AI, creator of a content engineering platform for artificial intelligence.
Saunders co-founded Flywheel with Peter Wong, who worked as an analyst for venture holding group Rocket Internet before a stint in mergers and acquisitions at investment bank Evercore.
A challenge that even top-tier startups have is reaching customers through traditional means, Saunders said in a LinkedIn post announcing the move. Flywheel assists founders of startups to market their companies by generating direct content that can drive a sales pipeline.
“Over the last three-plus years as a VC investor, I’ve had a front-row seat into top tier operators across AI, enterprise software as a service, fintech and deeptech,” Saunders said. “A huge thank you to all my colleagues at HSBC Ventures, all the incredible founders and investors who have taught me something along the way.”
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