Live Nation was among the investors that supported the Pernod Ricard-backed heavy water retailer, which is benefitting from a series of memorable marketing initiatives.
US-based canned water brand Liquid Death has completed a $75m series C round featuring live event organiser Live Nation Entertainment, TechCrunch reported today, as the marketing-savvy company increased its total funding to $125m.
Startup incubator and venture capital firm Science led the round, which included PowerPlant Partners, Access Capital and Nomad Ventures.
The company had already raised $15m in series C funding in May 2021 from Live Nation as well as private investors Wiz Khalifa, Tony Hawk, Machine Gun…
