Soylent has increased its overall funding to almost $75m with a series B round led by Alphabet subsidiary GV that will support the product's entry into brick-and-mortar stores.
GV, a corporate venturing subsidiary of internet and technology conglomerate Alphabet, has led a $50m series B round for US-based food substitute provider Soylent.
The round, which took Soylent’s total equity funding to $74.5m, also featured investment firm Tao Capital Partners, and venture capital firms Lerer Hippeau Ventures and Andreessen Horowitz.
Soylent, which was launched in 2013 with $3m secured in a crowdfunding campaign, supplies a range of nutritional substitutes including powder-based drinks and a protein bar.
Rob Rhinehart, Soylent’s…
