Softbank-backed e-commerce company Gilt has raised $50m in series F funding, pushing back a flotation initially expected to be launched in late 2014.

Gilt Groupe, a US-based members-only online retailer previously backed by telecommunications company Softbank, has raised $50m in a series F round led by venture capital firm General Atlantic, according to Recode.

Unnamed existing investors, as well as an undisclosed new strategic investor also participated in the round. The fresh funding will be used to increase marketing efforts and support international expansion.

Gilt has now raised more than $290m, including a $138m series E round in 2011 featuring Softbank, previous investors…