The consumer foods manufacturer has expanded its 301 incubator into an investment vehicle that will back early-stage food companies.
General Mills, the US-based consumer food conglomerate that maintains brands such as cereal Lucky Charms and ice cream range Häagen-Dazs, launched a corporate venturing arm on Thursday called 301.
Named after the street address of Pillsbury A Mill, the flour mill in Minneapolis owned by General Mills, 301 will seek to identify startups in the food sector which have already shown early success and established a significant brand.
The investment unit grew out of the original incarnation of 301, which…
