Endeavor was among the participants in series A round valuing the Fanatics-owned online trading card marketplace at $10.4bn.

Fanatics Trading Cards, a subsidiary of US-based digital sports memorabilia retailer Fanatics, has closed a $350m series A round featuring talent agency Endeavor, the Wall Street Journal reported on Wednesday.

Private equity firm Silver Lake and growth equity firm Insight Partners also participated in the round, which valued the company at $10.4bn, sources privy to the matter told WSJ.

Fanatics Trading Cards provides a direct-to-consumer (D2C) marketplace that helps rightsholders and fans sell, resell or buy cards affiliated with professional…

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Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.
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