SoftBank reinvested in the online sports merchandise retailer in a round that increased its valuation 40% to $18bn in the space of five months.

US-headquartered online sports memorabilia retailer Fanatics has received $325m in funding from investors including telecommunications and internet group SoftBank, Reuters reported yesterday, citing a person familiar with the matter.

The round valued the company at $18bn and also featured private equity firm Silver Lake and Jay Z, the rapper and entrepreneur who founded entertainment agency Roc Nation.

Fanatics’ e-commerce platform sells official licensed products covering a range of sports including baseball, American football, basketball, ice hockey and Nascar racing, and…

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Robert Lavine

Robert Lavine is special features editor for Global Venturing.