You & Mr Jones put up a share of the funding as the consumer data technology provider took its overall funding to $60m.

UK-based internet-of-things (IoT) software provider Evrythng has closed a $10m round featuring branding services provider You & Mr Jones.

IDC Ventures, the venture capital arm of investment bank Grupo IDC, co-led the round with private investor Simon Eyers. The deal included the government-backed UK Future Fund, Sway Ventures, Generation Ventures, Fernbrook Capital, Bloc Ventures and undisclosed additional investors.

Founded in 2011, Evrythng offers a software platform that tracks the course of consumer products and provides data intelligence for their manufacturers.…