Comment by Alejandra Luzardo, leader in innovation and creativity, Inter-American Development Bank
The dynamic cultural and creative sectors of Latin America – recognised as part of the “orange economy” – are an untapped global resource in need of investment. The corporate capital venture (CVC) model could be a solution.
CVC is the direct investment of corporate funds in new companies. This type of investment has typically focused on sectors such as the internet, new technologies, health and telecommunications. Some parts of the orange economy, such as the audiovisual sector, have also benefited…
