SoftBank Vision Fund 2 has led the digital analytics technology developer’s latest round, which was closed at a $2.8bn valuation.

US-based website analytics platform developer ContentSquare closed a $500m series E round led by internet and telecommunications firm SoftBank’s Vision Fund 2 yesterday at a $2.8bn valuation.

BPIfrance, Canaan, Eurazeo, Highland Europe, KKR and funds and accounts managed by BlackRock filled out the equity investors, while Sapiance Capital supplied debt financing.

Founded in France in 2012, ContentSquare has built software designed to help enterprise users analyse their customers’ digital behaviours in a bid to increase brand loyalty. Its client base…

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Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.