Equity crowdfunding platform Crowdcube has raised $10.9m from investors including Channel 4's Commercial Growth Fund to raise brand awareness.

UK television broadcaster Channel 4 has tapped its Commercial Growth Fund to take part in an a £8.5m ($10.9m) round for crowdfunding platform Crowdcube.

Venture capital firm Draper Esprit made its second investment in the business, leading the round with a £6m investment, while Balderton Capital also participated. The company also launched a crowdfunding campaign on its own platform to raise additional funds.

Founded in 2011, Crowdcube has created an equity crowdfunding platform that enables users to participate in companies’…