Meritech Capital Partners led a round that valued the Citi Ventures-backed consumer engagement software provider at $850m.

Braze, a US-based customer engagement technology developer backed by financial services firm Citi, raised $80m on Wednesday in a series E round led by venture capital firm Meritech Capital Partners.

VC firms Spark Capital and Cross Creek also participated in the round, which Braze said more than doubled its valuation to $850m.

Founded as AppBoy, Braze has created a platform that delivers marketing to customers through a combination of methods including push notifications, apps and email. Citi has not revealed…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.