Affordable e-commerce platform Brandless is closing its doors, having been valued at $500m in a round backed by SoftBank Vision Fund and GV.
US-based consumer products retailer Brandless announced yesterday it has shut down, 18 months after raising $240m in a series C round led by internet and telecommunications group SoftBank’s Vision Fund.
Founded in 2014, Brandless sold a range of ethical food, cosmetics, household goods and wellness products through an online platform, initially pricing its range at $3.00 per item before expanding that basic price point and moving its products into retail stores.
The company said in a blog post revealing the…
