Bazaarvoice is paying an undisclosed amount for the social commerce technology developer, which had raised $40m from investors including Vayner/RSE.
Vayner/RSE, the investment firm backed by digital marketing agency VaynerMedia, exited US-based social commerce software developer Curalate in an acquisition of undisclosed size by product review provider Bazaarvoice yesterday.
Founded in 2011, Curalate provides technology that can convert online images or videos into e-commerce portals, enabling a greater range of products to be marketed through social media channels. It will be incorporated into Bazaarvoice’s online commerce content platform.
Curalate had raised $40m as of its most recent funding round, a…
