The flexible electronics maker once known as Pragmatic Printing has retained the interest of Avery Dennison, Arm and CIC in a $16.7m round that took its total funding to $46.8m.

UK-based flexible electronics manufacturer Pragmatic has raised more than £13m ($16.7m) in a round backed by packaging materials producer Avery Dennison and semiconductor technology supplier Arm Holdings.

Cambridge Innovation Capital (CIC), the patient capital fund affiliated with University of Cambridge, led the round. Undisclosed new investors also participated.

Founded in 2010 as Pragmatic Printing, Pragmatic utilises an automated fabrication platform to supply ultra-thin flexible integrated circuit boards branded FlexICs that can be used as components in intelligent packing materials.

Pragmatic…