US-listed online retailer Amazon has made its first corporate venturing deal in an India-based consumer company through an investment in direct-to-consumer beauty brand MyGlamm.

Amazon alongside local tech company Wipro and venture capital firm Ascent Capital led the 175 crore rupees ($24.1m) series C round in MyGlamm, which reportedly values the company at more than $100m.

Manish Tiwary, vice-president of Amazon India, said: “We are excited by the innovative products and brand experience that MyGlamm brings to Indian customers in…

James Mawson

James Mawson is founder and chief executive of Global Venturing.