SoftBank Vision Fund 2 led the SAP-backed marketing data software provider’s series D round, which brought its overall funding to over $165m.

Austria-headquartered marketing analytics technology provider Adverity raised $120m in a series D round led by internet and telecommunications conglomerate SoftBank’s Vision Fund 2 yesterday.

Sapphire Ventures, the venture capital firm spun off by enterprise software producer SAP, also took part in the round, which increased the total secured by the company to more than $165m since it was founded in 2014.

Adverity provides a data visualisation software tool that enables marketers to analyse raw datasets in a bid to improve…

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Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.
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