Marketing technology firm CM Group has snapped up digital marketing software creator Sailthru, which had raised $48.5m from investors including defunct corporate unit AOL Ventures.
US-based marketing technology provider CM Group has acquired Sailthru, a US-based digital marketing software creator that had raised funding from internet company AOL’s now defunct AOL Ventures unit, for an undisclosed amount.
Founded in 2008, Sailthru operates a digital marketing platform that exploits artificial intelligence and predictive analytics to help clients hone their message across email, web and mobile distribution channels.
The platform can automate the sending out of marketing mailshots and predict how consumers are likely to engage with…
