Tictail, headquartered in Stockholm, provides a do-it-yourself e-commerce solution that allows the set up of a virtual store in minutes. Dubbed ‘the Tumblr of e-commerce’ by Wired Magazine in 2012, Tictail currently hosts more than 35,000 stores in 110 countries.

The funding round was led by Thrive Capital, a private equity and venture capital firm that focuses on technology investments, with participation from Balderton Capital, corporate-backed Project A Ventures, and Creandum.

Carl Waldekranz, chief executive and co-founder of…