ITC Holdings-backed marketing technology producer Cardlytics is awaiting the right moment to go public, potentially targeting a 2018 flotation.
Cardlytics, a US-based marketing analytics company backed by energy utility ITC Holdings, confidentially filed for an initial public offering in 2016, TechCrunch reported today, citing unnamed sources.
The company has been trying to identify the best moment to go public and is reportedly working on partnership agreements that would give it a better market position. The IPO is expected to occur sometime next year, though the company refused the comment on the report.
Cardlytics has partnered more than 1,500 financial…
