The purchase data analytics platform, which is backed by Aimia and Fidelity Information Services, had raised almost $210m in venture financing.
Cardlytics, a consumer purchase data platform backed by marketing and loyalty analytics provider Aimia and financial technology provider Fidelity Information Services (FIS), secured $70.2m when it went public on Friday.
The company issued 5.4 million shares on the Nasdaq Global Market priced at $13.00 each, the foot of the initial public offering’s $13 to $15 range. The IPO’s underwriters have the 30-day option to acquire 810,000 more shares, increasing the size of the offering to $80.7m.
Cardlytics has created…
