Salesforce and existing investor Bloomberg combined to support a series A round that will support the marketing intelligence platform's sales, marketing and product development.
US-based marketing intelligence technology developer BrightFunnel raised $6m on Wednesday in a series A round featuring investors including media and data company Bloomberg, and enterprise software provider Salesforce.com.
The corporates, which participated in the round through their Bloomberg Beta and Salesforce Ventures subsidiaries, were joined in the round by venture capital funds Karlin Ventures and Resolute Ventures.
Founded in 2012, BrightFunnel specialises in predictive intelligence for business-to-business marketers. It has built a revenue attribution and forecasting platform that helps enterprise…
