In-store analytics company Brickstream has acquired CAA-backed location analytics company Nomi for an undisclosed amount
US-based location analytics company Nomi has been acquired by store analytics firm Brickstream for an undisclosed amount, providing an exit to CAA Ventures, the corporate venturing arm of talent agency Creative Artists Agency.
Nomi is the creator of a proximity marketing platform that measures the number of visitors each marketing campaign generates so that stores can determine how they can convert browsers into buyers.
Following the acquisition, Nomi and Brickstream will become an integrated platform that will allow stores…
