Susquehanna International Group and Hupu returned to back a $23.2m round for the men’s grooming brand after previously supplying it with capital in 2020.
China-based men’s grooming brand Liran has raised RMB150m ($23.2m) in a series B round featuring sports commentary platform Hupu and quantitative trading firm Susquehanna International Group (SIG), Tech in Asia reported yesterday.
The round was co-led by investment firm M31 Capital and 5Y Capital, the venture capital firm formerly known as Morningside Venture Capital.
Liran provides a range of men’s grooming products covering skincare, haircare and cosmetics, as well as body washes and fragrances.
The company secured an undisclosed amount of funding in a January 2020 pre-series A round, before SIG and Redpoint China Ventures and SIG supplied an undisclosed amount of series A funding later the same year.
Hupu provided an undisclosed amount of series A-plus funding for Liran in September 2020, according to Tech in Asia, which cited information on corporate data platform Tianyancha.
