The television engagement data provider added SIG Asia Investments to a base of corporate backers already including Itochu Technology Ventures.
SIG Asia Investments, an affiliate of quantitative trading firm Susquehanna International Group, led a $16m funding round for US-based television data provider TVision yesterday.
The round also featured existing backers including Accomplice, Golden Ventures and Jump Capital and increased the company’s overall funding to more than $39m, it said.
TVision provides real-time performance metrics for television and online streaming services that cover not only audience numbers for advertising but how viewers engage with the content.
Accomplice and Jump Capital co-led an $11.5m series B round for TVision in mid-2018 having joined Itochu Technology Ventures – part of trading group Itochu – Golden Venture Partners and Project 11 Ventures in a $6.8m series A two years earlier.
The company had already received $2.2m in seed capital from Project 11 Ventures, Golden Venture Partners, Sigma Prime Ventures and Boss Syndicate in 2015.
