Where Global Innovation
and Capital Meet
Sectors Art of CVCConsumerEnergyFinancialHealthIndustrialITMediaServicesStartupsTelecomsTransportUniversity

Whoop straps on $100m

Whoop straps on $100m

Oct 29, 2020 • Robert Lavine

The fitness and sleep tracker provider, an alumnus of Harvard Innovation Lab, was valued at $1.2bn in a round that took its total funding past $200m.

Whoop, the US-based wearable health tracker developer spun out of Harvard University’s Innovation Lab, has raised $100m from investors at a $1.2bn valuation, Bloomberg reported yesterday.
Telecommunications and internet group SoftBank’s Vision Fund, IVP, Two Sigma Ventures, Accomplice, Collaborative Fund, Thursday Ventures, NextView Ventures, Promus Ventures, Cavu Ventures and D20 Capital all took part in the round.
The round was filled out by Thirty Five Ventures, the investment vehicle for basketball professional Kevin Durant, in addition to former hedge fund manager Mike Novogratz and athletes including Eli Manning, Larry Fitzgerald, Patrick Mahomes, Rory McIlroy and Justin Thomas.
Whoop has created a lightweight and waterproof wearable strap that provides detailed data on users’ fitness, sleep and physical recovery in addition to personalised coaching through a subscription service.
The funding has been earmarked for expanding Whoop’s marketing efforts in countries such as France, Germany, Spain and Australia, in addition to increasing headcount and strengthening its technology, founder and CEO Will Ahmed told Bloomberg.
Formed within Harvard Innovation Lab in 2011, the company closed a $12m series B round in 2015 when Infosys added $3m to funding from Two Sigma Ventures, Mousse Partners, Accomplice, Promus Ventures, Valley Oak Investments and NextView Ventures, taking its total funding to $24m.
UAE71 Capital led Whoop’s $25m series C round in early 2018, investing with National Football League Players Association, Thirty Five Ventures predecessor Durant Company, Thursday Ventures, Two Sigma Ventures, Accomplice, Mousse Partners, Promus Ventures and NextView Ventures.
The company secured a further $55m in a November 2019 series D round led by Foundry Group and backed by Two Sigma Ventures, Accomplice, Thursday Ventures, Promus Ventures, Silicon Valley Bank and multiple individuals.

The fitness and sleep tracker provider was valued at $1.2bn in a round that involved SoftBank Vision Fund coming on board as a new investor.

Whoop, the US-based developer of a wearable health tracker, has raised $100m from investors including telecommunications and internet group SoftBank’s Vision Fund at a $1.2bn valuation, Bloomberg reported yesterday.

IVP, Two Sigma Ventures, Accomplice, Collaborative Fund, Thursday Ventures, NextView Ventures, Promus Ventures, Cavu Ventures and D20 Capital also took part in the round, as did Thirty Five Ventures, the investment vehicle for basketball professional Kevin Durant.

The round was filled out by former hedge fund manager Mike Novogratz and athletes including Eli Manning, Larry Fitzgerald, Patrick Mahomes, Rory McIlroy and Justin Thomas.

Whoop has created a lightweight and waterproof wearable strap that provides detailed data on users’ fitness, sleep and physical recovery in addition to personalised coaching through a subscription service.

The funding has been earmarked for expanding Whoop’s marketing efforts in countries such as France, Germany, Spain and Australia, in addition to increasing headcount and strengthening its technology, founder and CEO Will Ahmed told Bloomberg.

Formed within Harvard Innovation Lab in 2011, the company closed a $12m series B round in 2015 when Infosys added $3m to funding from Two Sigma Ventures, Mousse Partners, Accomplice, Promus Ventures, Valley Oak Investments and NextView Ventures, taking its total funding to $24m.

UAE71 Capital led Whoop’s $25m series C round in early 2018, investing with National Football League Players Association, Thirty Five Ventures predecessor Durant Company, Thursday Ventures, Two Sigma Ventures, Accomplice, Mousse Partners, Promus Ventures and NextView Ventures.

The company secured a further $55m in a November 2019 series D round led by Foundry Group and backed by Two Sigma Ventures, Accomplice, Thursday Ventures, Promus Ventures, Silicon Valley Bank and multiple individuals.

Photo courtesy of Whoop.

Robert Lavine

Robert Lavine is special features editor for Global Venturing.

LEADERSHIP SOCIETY

Informing, connecting, and transforming the global corporate venture capital ecosystem.
The Global Corporate Venturing (GCV) Leadership Society’s mission is to help bridge the different strengths and ambitions of investors across industry sectors, geography, structure, and their returns.
© 2025 Mawsonia Ltd. All rights reserved.
test reg

Login

Not yet subscribed?

See your subscription offers here