The Publicis90 platform (www.publicis90.com) will be open for submissions until February 28.

France-based advertising company Publicis Groupe, to celebrate its 90th anniversary, has set up Publicis90 to invest between €10,000 ($10,800) and €500,000 each in 90 digital entrepreneurs.

The Publicis90 platform (www.publicis90.com) will be open for submissions until February 28.

Projects will be pre-selected by region (the Americas, Asia-Pacific, and Europe-Middle-East & Africa), with a first round of votes open to all Publicis Groupe employees (all projects submitted remain anonymous). A regional jury will then draw up a shortlist from the pre-selected projects, before the final selection is made by a prestigious global jury that will pick the 90 most promising projects or start-ups.

The selected projects will be mentored by Publicis Groupe experts in marketing, communications, management and technology as well as the initial funding. 

James Mawson

James Mawson is founder and chief executive of Global Venturing.