Blippar, a UK-based augmented reality technology developer backed by semiconductor manufacturer Qualcomm, has raised $54m in a series D round led by Malaysia’s sovereign wealth fund Khazanah Nasional.
The round also featured unnamed existing shareholders.
Founded in 2011, Blippar operates an augmented reality and image recognition platform aimed at publishers, brands and advertisers. Users can get additional, interactive content when they use the app to scan a physical object, such as a magazine advert.
The funding will drive recruitment efforts…
