Spain-based digital marketing and big data technology provider Beabloo has raised €10m ($11.2m) in a round led by telecommunications and internet group SoftBank.
SoftBank provided €8m of the funding, while e-commerce service provider Baozun Commerce and an undisclosed private investor contributed €1m each. SoftBank will take two board seats in conjunction with the funding.
Beabloo provides omnichannel digital marketing and big data technology for the retail sector, and will use the funding to boost its technology development and expand internationally. It hopes to harness SoftBank’s group network to enter the Asian market, and in particular Japan, China, Indonesia and India.
The company previously raised €500,000 in 2012 from investors including family office Infema, and its past investors include Catalan Institute of Finance and Accio, both of which are owned by the Government of Catalonia; Economistes BAN, the private investors network connected to Economists’ College of Catalonia; and state-backed fund Enisa; and government departments CDTI and the Department of Industry, Energy and Tourism.
