Amazon reportedly paid as much as $100m to buy Body Labs, whose scanning technology could help accurately predict the best fit for clothing customers on its portal.

E-commerce and internet company Amazon has acquired Body Labs, a US-based body scanner developer based on research at Brown University, in a deal that is worth between $70m and $100m, TechCrunch reported yesterday.

The report cited two sources, with a first putting the value around $100m and a second person suggesting it was closer to $70m. TechCrunch itself estimated the figure to be as low as $50m.

Body Labs confirmed the acquisition in a short statement on its website, but…