In its first institutional investment since its founding in 2004, Adestra, a UK-based provider of innovative marketing technology software and services, has raised $7.2m from Business Growth Fund (BGF), an investment firm founded by five banks.

James Austin, an investor at BGF will join Adestra’s board and said: “Their dedication to their clients’ success has made them a go-to resource in the UK and has them poised to make a significant mark in the US and beyond.”