Mediaset’s Ad4Ventures has contributed to an $11.2m round for kitchenware e-commerce company Springlane, almost a year after fellow CVC unit Tengelmann Ventures sold its stake.
Germany-based online kitchen utensil and tableware retailer Springlane has received €10m ($11.2m) in funding from backers including Ad4Ventures, the media-for-equity arm of broadcaster Mediaset, Handelsblatt has reported.
S-UBG, Apeiron Investment Group, Ithaca Investments, TriPos, Heliad Equity Partners and German government-owned development bank KfW also took part in the round.
Founded in 2012, Springlane sells own-brand kitchenware and operates test kitchens to develop original recipes which are then published through its blog.
The company has reportedly now secured $44.6m in financing…
Thierry Heles
Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
