Yahoo! Japan takes bite out of data hungry BrightTag

Nov 21, 2013 • Katherine Steiner-Dicks

Yahoo! Japan has led a $27m series C round of funding in BrightTag, a US marketing technology platform company, after selecting BrightTag’s newly patented Fuse technology to power its data management platform (DMP). Other investors in the round included Baird Capital, EPIC Ventures, I2A, Pritzker Group Venture Capital and TomorrowVentures. BrightTag will use the funds to accelerate development of its technology and grow its sales efforts in Asia-Pacific, Europe, Latin America and the US.

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