A new spinout from Deakin University will market a personal assistant and marketing platform already used on campus.

Deakin University has spun out an unnamed Australia-based business to commercialise virtual assistant and marketing technologies already in practice at the university, IT News reported yesterday.

The spinout will externally market products developed at Deakin’s School of Information Technology that have been launched as mobile app features for students.

First, clients will be offered the Genie virtual assistant launched in August 2017­, which uses chatbots, artificial intelligence, voice recognition and predictive analytics to help organise academic affairs.

The spinout will also…