The firm, which tracks and analyses data by location, has raised strategic investment from Rockfish to add to its recent seed funding.

JustFabulous, a US-based fashion brand and retail website, has raised $33m in its series A round after being incubated by consumer products conglomerate Intelligent Beauty.

The social media monitoring service has pulled in series A funding from Credit Agricole at the same time as it acquires American competitor ReviewAnalyst.

The loyalty and rewards network has raised capital from Bertelsmann and kbs + p as well as VC firms, in its latest round.

K2MediaLabs, Nasdaq-listed publisher THQ, Reed Elsevier Ventures, the corporate venturing unit of the eponymous UK-listed publisher, and Suffolk Holdings, an investment, development and advisory company established to promote interactive business in educational and social media and medical technology, provided $1.5m.

Other investors in the round included venture capital firms US Venture Partners and WI Harper Group, with participation from Google chairman Eric Schmidt's Innovation Endeavors venture capital firm.