Turner's strategic investment as part of a $45m round for Refinery29 is part of an ongoing trend that likely spells the end for what we think of as 'old media'.

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Turner will bring digital media company Refinery29's video content to TV as part of a round that also included existing investor Scripps Networks Interactive.

The corporates are among the new investors that provided an undisclosed amount for the Qualcomm-backed immersive media technology provider.

Major League Baseball a spun out its BamTech video streaming unit with $1bn off funding from Disney, while National Hockey League has also picked up a stake.

Citic Guoan, NetEase, SoftBank, Founder Group, Time Warner, Comcast, Madison Square Garden and Dick Clark Productions all took part, investing at an $800m valuation.

Online video technology provider Kaltura is also backed by Mitsui, Intel and Nokia as investors, and has disclosed $145m in funding since it was founded in 2006.

A round up of all the latest news on www.globalcorporateventuring.com for our subscribers.

The interactive content creation platform has now raised about $16.5m in total, securing $8m in a CNF Investments-backed series B round.