Corporate-backed venture firm Iris Capital has participated in a $6.4m series A round for telecommunications adtech company Zeotap.
Germany-based advertising technology developer Zeotap secured $6.4m in series A funding yesterday from investors including Iris Capital, the venture capital firm backed by telecommunications company Orange and advertising agency Publicis.
VC firm Capnamic Ventures, incubator HitFox and a range of angel investors also contributed to the round.
Founded in November 2014, Zeotap is developing technology enabling telecommunications companies to analyse customer data and use it to improve their targeted advertising. The data is anonymised before it is shared with advertisers…