YouGov has purchased the AI-powered social analytics startup, one of its portfolio companies, to broaden its social monitoring and data science analytics tools.
Data and analytics provider YouGov has completed the acquisition of Portent.io, a US-based social analytics platform for the film and television industry that is also a portfolio company, for an undisclosed price.
Founded in 2014, Portent.io combines artificial intelligence technology with digital, social, survey and marketing data to help marketers and brands track the impact of their campaigns. It works with film and TV content producers such as Paramount, Sony, Lionsgate and the BBC.
Following the acquisition, Portent.IO will be…
