The content marketing platform took its total funding to $30m with an Access Industries-backed round that will support the opening of a New York office.
Yotpo, the Israel-based developer of a customer-based content marketing platform, closed a $15m series B round yesterday backed by investors including conglomerate Access Industries.
Investment firm Marker led the round, which also included fund-of-funds Vintage Investment Partners and VC firms Innovation Endeavors and Blumberg Capital.
Yotpo provides software that helps businesses generate online content through brand, site and product reviews. The funding will support product innovation and the opening of an office in New York in order to boost the…
