Yieldify sells investors on $6m round

May 10, 2017 • Robert Lavine

The marketing technology supplier has added $6m to the $11.5m it raised in a 2015 round co-led by GV and SoftBank Capital.

UK-based online marketing technology provider Yieldify has secured $6m in a funding round featuring GV and SoftBank Capital, respective subsidiaries of internet technology group Alphabet and telecommunications firm SoftBank.

Binomial Ventures led the round, which included Hoxton Ventures, Data Point Capital and angel investors Tom Singh and John Giuliani.

Founded in 2013, Yieldify combines technology and personal expertise to help businesses enhance their sales conversion and customer retention strategies through the fine tuning of onsite messages and email marketing.

Yieldify…

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