Yieldify has received funding from Google and SoftBank, and plans to use the cash to enhance its predictive marketing technology and expand internationally.

UK-based marketing technology developer Yieldify closed an $11.5m series A round co-led by Google Ventures and SoftBank Capital, the respective corporate venturing units of internet company Google and telecommunications firm SoftBank, today.

Yieldify will use part of the capital to build out its predictive marketing technology, which aims to help online marketers convert visitors and brands create specialised advertising campaigns.

The company, which was founded in 2013, also intends to “rapidly expand” in overseas markets, and plans to increase the…

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