Kbs+ Ventures participates in $5m funding for advertising technology startup.
Yieldbot, a US-based company which provides website visitor intent-based analytics for advertising publishers, has raised $5m in a series A-1 funding round led by venture capital firm RRE Ventures, with the participation of existing investors kbs+ Ventures (the early stage strategic investment arm of advertising agency kbs+), New Atlantic Ventures, Common Angels, Neu Ventures and board member Cathie Black.
RRE Ventures has participated in all three rounds of funding for Yieldbot, totalling $10.5m. The company previously raised a $1.2m seed…
