Next47, GV and BMW iVentures helped bring Yellowbrick Data's overall funding to $173m in a series C round that will help service demand for Yellowbrick's date warehousing product.

US-based data management technology developer Yellowbrick Data has received $81m in a series C round featuring industrial equipment and appliance supplier Siemens, internet technology group Alphabet and carmaker BMW.

DFJ Growth led the round, which included another offshoot of venture capital firm DFJ – Threshold Ventures – as well as Menlo Ventures and Third Point Ventures. Siemens, Alphabet and BMW invested through subsidiaries Next47, GV and BMW i Ventures respectively.

Founded in 2014, Yellowbrick has launched a data warehousing product…