Xiaoxiang Huyu streams in series A-plus funding

Apr 25, 2019 • Jack Hammond

Tencent took part in an $18.6m round that will enable the game-focused influencer marketing platform to hire additional content producers.

Xiaoxiang Huyu, the China-based operator of an influencer marketing service for online gamers, has received RMB125m ($18.6m) in a series A-plus round that included internet company Tencent, China Money Network has reported.

The round was led by eSports professional Liu Mou and it increased the company’s valuation to more than $148m according to online news platform Lieyunwang, which cited Xiaoxiang Huyu founder and chief executive Dou Yuxiao.

Founded in 2017 and previously known as Shenzhen Baby Elephant Entertainment Culture Entertainment,…

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